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Relationships·Strategy·Opportunity

Join Institute members in Austin for two days designed to help you attract more high-end clients, strengthen your authority, and grow a more profitable luxury business.

Dates October 11–12, 2026
Location Hotel ZaZa · Austin, TX
Availability Only 75 Seats

Standard pricing from $895. Save $50 — offer ends September 27.

Member Results

Why members say it's worth it.

Ask attendees what makes Leaders in Luxury valuable, and you'll hear the same themes again and again.

01

Build Referral Relationships

Members consistently mention the referrals, friendships, and professional connections they've built through the Institute and this event.

Kimberly Fels testimonial
"It's absolutely critical to be amongst my associates — they help me grow and learn, and we share referrals across the country." — Kimberly Fels, Re/Max of Boulder, CO  |  5-Time Attendee
02

Stay Ahead of the Market

From AI and marketing to luxury trends and positioning strategies, attendees leave with practical insight they can implement immediately.

Ally Harris testimonial
"I gained so much AI knowledge over the course of the last two days. It's been an excellent, excellent event." — Ally Harris, HomeSmart, Atlanta  |  First-Time Attendee
03

Strengthen Your Position in Luxury

Many members describe Leaders in Luxury as the place that helped them think bigger, specialize more intentionally, and grow their standing in the luxury market.

Rose Savage testimonial
"I knew early on this organization was the best to join. Now as a GUILD Elite, I feel that I know exactly what I'm doing with clients." — Rose Savage, RE/Max Premier, Inc.  |  First-time attendee
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Leaders in Luxury Event Experience
The Experience

Come for the insights.
Stay for the relationships.

Yes, you'll hear from economists, luxury marketing experts, AI innovators, and top-producing agents. But ask past attendees what stands out most — many will say: the sense of community.

Throughout the event you'll experience:

  • Luxury property tours
  • High-level networking
  • Mastermind discussions
  • Welcome reception
  • Champagne reception
  • Gala Awards Dinner
  • Market insights sessions
  • GUILD Elite™ panels
Explore the Agenda
Speakers & Sessions

Leave with strategies you can actually use.

Every session is designed to help you grow your luxury business, strengthen your positioning, and stay ahead of what's changing in the market.

Jessica Lautz

NAR Update: The Real Story in Real Estate

Jessica Lautz

Deputy Chief Economist, National Association of REALTORS®

  • What affluent buyers are doing right now
  • Key trends affecting luxury real estate
  • Economic shifts that may impact your market
  • Opportunities and challenges ahead
Dakoda Collins

New Approaches to Luxury Marketing

Dakoda Collins

REAL Marketing

  • How to stand out in a crowded market
  • What luxury clients expect before they call
  • Ways to increase visibility and credibility
  • Strategies that attract higher-value opportunities
The Next Generation of Wealth

The Next Generation of Wealth

Institute Trainer Panel

Institute for Luxury Home Marketing

  • How affluent buyers are changing
  • What wealth transfer means for luxury RE
  • Emerging luxury market opportunities
  • Serving the next generation of HNW clients
Stacy Kirk

Using Auctions to Sell More Luxury Real Estate

Stacy Kirk

Interluxe Auctions

  • When auctions make sense for luxury listings
  • How auctions create urgency and competition
  • Using auctions as a tool to win listings
  • Alternative selling strategies top agents use
Andrew Hong

Building a Luxury Brand That Gets Picked by AI

Andrew Hong

Tobe Agency

  • How AI is changing real estate discovery
  • What makes an agent visible in AI search
  • Strengthen your digital presence now
  • Staying relevant as technology evolves
Rick Janson

How AI Agents Can Kill Your Time Vampires

Rick Janson

Author, The AI Real Estate Playbook

  • Automate repetitive tasks without losing service
  • Where AI saves the most time in your business
  • Workflows you can implement immediately
  • Create more time for clients, referrals, and growth
GUILD Elite Panel

From Million-Dollar Agent to Lasting Luxury Success

GUILD Elite™ Panel

Top-Producing Luxury Agents

  • How top agents build referral relationships
  • Staying visible and relevant in luxury
  • Lessons from years of high-end transactions
  • What separates a strong year from a lasting business
Matthew Ferrara

Elevate Your Future: A Guided Growth Experience

Matthew Ferrara

Philosopher & Business Growth Expert

  • Think bigger about your future and business
  • Create momentum, avoid professional stagnation
  • Approach growth with more intention
  • Leave inspired, energized, and ready
View Full Agenda Read the Blog
Leaders in Luxury attendees group photo
Schedule

Two days intentionally designed to help you grow.

Every part of Leaders in Luxury is built around connection, learning, and future opportunity.

11:00 AM–5:00 PM
Arrival & Registration
Check-In
2:00–5:00 PM
Downtown Property Tours
Bring walkable shoes!
6:00–6:15 PM
Group Portrait
Professional Group Photo
6:00–8:00 PM
Welcome Reception with Lite Bites and Libations
Networking & Refreshments
8:00–9:00 AM
Breakfast
Network with our Sponsors
9:00–9:15 AM
Welcome & State of the Market
Amanda Butterfield, The Institute
9:15–10:00 AM
NAR Update: The Real Story in Real Estate
Jessica Lautz, NAR
10:00–10:30 AM
New Approaches to Luxury Marketing
Dakoda Collins, REAL Marketing
10:30–10:45 AM
Refreshment Break
Networking & Refreshments
10:45–11:45 AM
Institute Trainer Panel: The Next Generation of Wealth
Tami Simms, Kofi Nartey, Sarah Gunnip, Sherri Anne Green, Nicole Ryan
11:45 AM–12:00 PM
Using Auctions to Sell More Luxury Real Estate
Stacy Kirk, Interluxe Auctions
12:00–1:15 PM
Lunch
Including an exclusive GUILD Elite™ Networking Lunch
1:15–2:00 PM
Building a Luxury Brand That Gets Picked by AI
Andrew Hong, Tobe Agency
2:00–2:45 PM
How AI Agents Can Kill Your Time Vampires
Rick Janson, Author of The AI Real Estate Playbook
2:45–3:15 PM
GUILD Elite™ Panel: The Path From Million-Dollar Agent to Lasting Luxury Success
Sherri Anne Green, Diane Varney (Coldwell Banker), Brianna Castillo (RE/MAX), Annmarie McManus (Meybohm Real Estate), Cricket Benfer (Asheville Luxury Brokers)
3:15–3:30 PM
Refreshment Break
Networking & Refreshments
3:30–5:00 PM
Elevate Your Future: A Guided Growth Experience
Matthew Ferrara
5:00–6:00 PM
Evening Break
Personal Time
6:00–7:00 PM
Champagne Reception
Networking & Refreshments
7:00–9:30 PM
Gala Awards Dinner
Fine Dining & Celebration

*Agenda subject to minor adjustments. Full schedule provided to registered attendees.

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Investment

One investment. More than a year of value.

If you're already planning to grow your luxury business this year, this is one of the highest-value opportunities on your calendar.

Last Call

September 28 – October 11

$945

 

Register Now

Pricing adjusts automatically based on registration date.

What's Included

  • All event sessions
  • Luxury property tours
  • Welcome reception
  • Networking lunches
  • Champagne reception
  • Gala Awards Dinner
  • Speaker & panel access
  • Mastermind discussions

Not included

  • Hotel accommodations
  • Airfare & transportation
  • Personal expenses

Many members return year after year because the value extends far beyond the event itself.

Cancellation and refund requests must be submitted to membership@luxuryhomemarketing.com. In the unlikely event that The Institute cancels Leaders in Luxury, all registrations will be refunded in full. Hotel accommodations must be canceled separately by contacting the resort directly.

The Opportunity

Why more agents are moving into luxury — and staying.

The agents winning in luxury aren't trying to serve everyone. They're becoming known for something.

6.8%
Luxury home sales growth
year over year
$1.3M+
Median luxury sale price
$297K
Average annual income
for CLHMS™ Designees

*April 2026 Luxury Market Report

The question isn't whether opportunity exists in luxury. The question is whether you're positioned to capture it. Leaders in Luxury is where agents gather to learn what's working now, build relationships that open doors, and stay connected to the people shaping the future of luxury real estate.

Reserve Your Seat
Eligibility

Who can attend?

Leaders in Luxury is an exclusive event for Institute members.

Current Members

You're eligible to register now.

Join luxury real estate professionals from across North America at Hotel ZaZa in Austin this October. With only 75 seats available, early registration is strongly encouraged.

  • Broader active Institute members
  • CLHMS™ Designation holders
  • GUILD™ Recognition members
  • GUILD Elite™ (priority access)
Register Now
Not Yet a Member?

Your path starts with training.

Complete Luxury Home Marketing Training and receive one year of Institute Membership — unlocking eligibility for Leaders in Luxury and access to the Institute's full suite of member benefits.

  • Monthly Luxury Market Reports
  • CLHMS™, GUILD™, and GUILD Elite™ pathways
  • Networking and referral opportunities
  • Member-exclusive events and resources
Start Training
Former Member?

Good news — you're just a step away.

No additional training is required. Simply reactivate your membership to regain access to member benefits and become eligible to attend Leaders in Luxury.

  • Instant eligibility upon reactivation
  • Regain access to all member benefits
  • Resume your designation pathway
Reactivate Membership
Questions

Frequently Asked Questions

Yes. Leaders in Luxury is an exclusive event for Institute members.
Complete Luxury Home Marketing Training and you'll receive one year of Institute Membership, making you eligible to attend Leaders in Luxury and access all member benefits. Start training here →
Yes. Simply reactivate your membership to become eligible. No additional training is required. Reactivate here →
Registration includes all event sessions, property tours, networking experiences, welcome reception, networking lunch, champagne reception, and the Gala Awards Dinner. Hotel accommodations, airfare, and transportation are not included.
Leaders in Luxury 2026 will be held at Hotel ZaZa Austin, 400 Lavaca St, Austin, TX 78701. Hotel accommodations must be booked separately by contacting the hotel directly. A reduced room rate is secured exclusively for Leaders in Luxury attendees.
Business attire is recommended during educational sessions. Cocktail or elevated business attire is encouraged for evening events and the Gala Awards Dinner. Bring walking shoes for the property tours.
Attendance is intentionally capped at 75 participants to maintain a high-quality, relationship-driven experience and encourage meaningful networking.
Cancellation and refund requests must be submitted to membership@luxuryhomemarketing.com. In the unlikely event that The Institute cancels Leaders in Luxury, all registrations will be refunded in full. Hotel accommodations must be canceled separately by contacting the resort directly.
Don't Miss It

The relationships you build here could shape what's next.

Many members make Leaders in Luxury a priority every year. Once you've experienced it, you'll understand why. Join luxury real estate professionals from across North America for two days of market insight, meaningful relationships, and conversations designed to move your business forward.

October 11–12, 2026  ·  Hotel ZaZa, Austin, TX  ·  Only 75 seats available
Standard pricing ends September 27

Thank You to Our Sponsors

Leaders in Luxury is made possible through the support of our valued industry partners.

2026 Sponsors — Interluxe Auctions, Luxury Presence, Real Marketing

Interested in sponsoring a future event? Contact us.